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Birmingham Live launches, goes ‘Big On Brum’

01.02.2018 Posted by mcarroll

It’s a bold new era for the Birmingham Mail’s website, app and social media accounts as they are rebranded as Birmingham Live.

The new name has been chosen to better reflect a live, digital news operation – one that champions Birmingham and that our audiences and customers want to be a part of. Our audience told us they wanted a website that feels vibrant and inspirational, that they can visit each day to see what’s happening right now. One that celebrates the great, yet calls out what needs to change.

 
 

Birmingham people already rely on us for local news, sport and what’s on information – 8.4 million unique browsers visited our website in January * – and now we’re looking to grow this huge audience further still by becoming the essential, go-to site for all aspects of Birmingham life. We know this great city and we can tell its stories better than anyone. In short, we’re #BigOnBrum.

To tie in with the name change, the website, app and social media accounts will all feature a new colour scheme based on user feedback. It’s simple, clean and modern, and we believe you’ll love our new-look brand.

Together with reporting on local life as it unfolds, we remain committed to delivering the biggest audience in the most cost effective manner for advertisers who want to reach Birmingham and surrounding areas.

We are running a 12-month marketing campaign to maximise the visibility of Birmingham Live, including a series of exciting launch events in February, which means we’ll be on everyone’s lips throughout 2018.

To find out how your business can benefit from Birmingham Live call our advertising team on 0121 234 5000, or use the enquiry form below. And don’t forget to visit the new site on February 6!

* Source: Omniture Jan 2018

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